News & Insights

This is the place for Symphony Commerce news, insights, and experience.
 
Thriving in 2021: Achieving Marketing Success in the New Normal

Thriving in 2021: Achieving Marketing Success in the New Normal

It’s 2021, and we are deep into the New Normal. What does that mean for marketing? Tighter budgets, drastic reductions of in-person interactions, and dramatic shifts in consumer wants and needs are some of the significant challenges in play. But with the right...

Marketing in the New Normal: Predictions for 2021 and Beyond

Marketing in the New Normal: Predictions for 2021 and Beyond

2020 has been a grim, chaotic, uncertain year in so many ways. As marketers, one of our fundamental responsibilities is responding to change, and oh, how you did. As we move into 2021, we want to take a look at what has changed, what is likely to remain the same, and,...

How to Prime Your Team for Success in a Disrupted World

How to Prime Your Team for Success in a Disrupted World

Think about the most successful team you’ve been a part of. A team that worked together really well, showed flexibility, solved problems in creative ways and served up productive solutions to challenging situations. What was the makeup of that team? What different...

How to Stay Ahead of Holiday Shoppers in 2020

How to Stay Ahead of Holiday Shoppers in 2020

The holiday season seems to start earlier and earlier each year, but this year, the creep is even more noticeable. When Amazon shifted Prime Day from July to mid-October, other retailers followed the example and also offered strong promotions in October. Estimates...

4 Tips for Creating Contactless Experiences your Customers will Love

4 Tips for Creating Contactless Experiences your Customers will Love

Throughout 2020, millions of U.S. businesses have been forced to pivot their operations to limit in-person contact within brick and mortar locations. Several tools and technologies have quickly evolved to support these new processes, but business owners, large and...

DTC (Direct to Consumer): New Normal, New Opportunities

DTC (Direct to Consumer): New Normal, New Opportunities

Covid-19 is impacting retail sales in a number of significant ways. The upside is that online sales are up. With many physical retail stores closing or dramatically changing their business operations, customers have turned more and more to online shopping. This...