haute hippie Launches with Symphony Commerce

haute hippie Launches with Symphony Commerce

SAN FRANCISCO, Calif., March 29, 2018 – haute hippie, the clothing designer known for its high-end Bohemian style, launched its new direct to consumer site on Symphony Commerce.  Symphony’s Commerce as a Service is powering everything from storefront to order and inventory management, and fulfillment orchestration on a natively-built, cloud-hosted platform. Founded in 2008, the haute hippie collection is designed in New York City and is sold in high-end boutiques and department stores across the country.

When haute hippie was looking for a new commerce partner, two priorities stood out. First, while implementation with other providers can last anywhere from 6-12 months, haute hippie needed  this new site to launch in under just eight weeks. And second, like many fashion and apparel brands concerned with getting luxury dresses and fabrics to customers in pristine condition, the company had its own, preferred warehouse it wished to integrate for fulfillment.

“We are thrilled to welcome haute hippie as our newest fashion brand on the Symphony platform,” said Ken Fine, Symphony’s CEO. “haute hippie continues to succeed by being uncompromising in honoring the independent spirit of their customers. This is a special partnership as it’s an expansion of our existing relationship with Halston.  (Halston Operating Company manages the brand and it’s e-commerce).”

Launching on Symphony Commerce enabled haute hippie to meet their 8-week implementation goal. The unified platform seamlessly spans the entire commerce process and is integrated with their existing warehouse. To enhance their visitor engagement and conversion goals, haute hippie also activated several pre-integrated partner extensions to Symphony, including cloud-based email marketing, a product recommendations engine, and a best-in-class search solution, giving its storefront a user-friendly experience.

“We’re excited to launch the new hautehippie.com on Symphony Commerce,” said Angela Pih, Chief Marketing Officer for haute hippie. “Symphony works with us as a true partner providing both a platform and services to guide our eCommerce business and we look forward to continued growth for the haute hippie brand as well as Halston.”

About Symphony Commerce

Symphony Commerce is the leading provider of Commerce as a Service, with the only cloud platform natively-built to orchestrate commerce across multi-channel storefronts, orders, inventory, and fulfillment orchestration. Built by the visionary and technical team behind Amazon’s ordering and fulfillment systems, Symphony frees brands from the burden of infrastructure management and provides the data and services they need to operate and grow their business. Trusted by mid to enterprise brands in Fashion & Apparel, CPG, and Durables, Symphony is backed by leading investors including Bain Capital Ventures, FirstMark Capital, and Charles River Ventures. Learn more at www.symphonycommerce.com.

Symphony Commerce Brands Achieve Significant Same-Store Growth Over Black Friday and Cyber Monday

Symphony Commerce Brands Achieve Significant Same-Store Growth Over Black Friday and Cyber Monday

Platform supports record-breaking holiday shopping week with 100% uptime and near-perfect order processing

SAN FRANCISCO, CA – DECEMBER 14, 2017 – Symphony Commerce, the leading provider of Commerce as a Service, announces its top brands averaged a 39% increase in same-store merchandise sales YoY on Black Friday and Cyber Monday, thanks to focused marketing/promotion, strong forecasting, and a fantastic customer experience during retail’s busiest shopping days. The company supported its brands with 100% platform uptime and 95% Perfect Order Percentage rate (POP) for order processing throughout the period of increased traffic and transactions over the Black Friday and Cyber Monday holiday week. Symphony’s platform performance ensured brands delivered a top shopping experience for site visitors and customers, maximizing holiday marketing investments, and driving significant revenue growth.

“We’d like to congratulate our brands on a very successful Black Friday and Cyber Monday,” said Ken Fine, CEO of Symphony Commerce. “We partner with our brands to drive their growth with a platform that can deliver a top customer experience that is fast, seamless, and delightful for shoppers from end-to-end.  We’re proud to help fuel their growth this holiday season.”

Across the industry, this year’s Black Friday and Cyber Monday achieved record-setting sales numbers. Adobe Digital Insights, which measures online transactions from 100 major US retailers, showed that American shoppers spent more than $5 billion on Black Friday and $6.59 billion on Cyber Monday – making it the largest online shopping day in US history. That’s an increase of nearly 17 percent in dollars spent in 2017 compared to the same days last year. Now, more than ever, it’s imperative for brands to optimize for these shopping days that act as tentpoles for the entire year.

But driving sales is only half the battle. The other half of the customer experience comes after shoppers hit the buy button and wait to receive their goods. Symphony Commerce is natively-built to ensure the successful handling of orders throughout the system.

“Our 95% perfect order rate measures key order processing metrics, including product availability, order processing time, warehouse processing time and on-time shipping,” said Robert Gash, VP of Engineering and Fulfillment with Symphony. “Achieving this POP rate together with our Certified Fulfillment partners means that our brands are achieving a service level that builds loyalty and repeat visits among their customer base.”  

“Without Symphony, we wouldn’t have hit the growth numbers we achieved over Black Friday and Cyber Monday,” said Matthew Schiff, Chief Digital Officer of Bendon Group, which manages eCommerce operations for Frederick’s of Hollywood on Symphony.  “With our projected increases in marketing and site traffic this year, we understood the need to deliver an experience to our customers that made the whole shopping process easy and hassle-free. Symphony really delivered an outstanding experience and supported our needs from forecasting through execution during this peak revenue week.”

Symphony also saw mobile traffic increase by 17% overall, surpassing desktop. Mobile conversion rates increased 3.2%, with the recent addition of Apple Pay support for mobile payments as a contributing factor. In addition to fashion brands, which typically have high revenues and marketing emphasis during the holidays, Symphony’s top CPG customers also drove sizeable increases in revenue through major holiday promotions.

About Symphony Commerce
Symphony Commerce is the leading provider of Commerce as a Service, with the only cloud platform natively-built to orchestrate commerce across multi-channel storefronts, orders, inventory, and fulfillment. Built by the visionary and technical team behind Amazon’s ordering and fulfillment systems, Symphony frees brands from the burden of infrastructure management and provides the data and services they need to operate and grow their business. Trusted by mid to enterprise brands in Fashion & Apparel, CPG, and Durables, Symphony is backed by leading investors including Bain Capital Ventures, FirstMark Capital, and Charles River Ventures. Learn more at www.symphonycommerce.com.

Media Contact
Kayla Abbassi
kayla@vscpr.com
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Symphony Commerce Appoints New CFO to Guide Company Through Next Phase of Growth

Symphony Commerce Appoints New CFO to Guide Company Through Next Phase of Growth

Leading provider of Commerce as a Service continues to strengthen executive team with addition of SaaS finance executive Kenny Hsu

SAN FRANCISCO, CASeptember 14, 2017Symphony Commerce, the leading provider of Commerce as a Service, continues its investment in new executive talent with the hiring of Kenny Hsu as Chief Financial Officer (CFO). Kenny is an executive with significant experience leading finance organizations within high-growth, SaaS companies. Prior to joining Symphony Commerce, Kenny served as the Head of Worldwide Sales Finance at Medallia, a global enterprise SaaS leader in customer experience management.

Leading Symphony’s finance and operations, Kenny’s mandate includes setting and executing company strategy, driving the sustained, healthy growth of the company, allocating resources to deliver the highest impact for brand partners, and ensuring that Symphony continues to deliver consistent, positive financial results.

“Kenny is a sales-focused finance leader with key expertise in guiding SaaS companies through their growth stage,” Ken Fine, Symphony CEO said. “With Kenny leading our finance team, I’m confident we’ll be well positioned to meet our growth goals moving forward.”

At Medallia, Kenny worked closely with the CRO and CFO to help double ARR while significantly reducing cash burn through better contract terms and reducing customer acquisition costs through salesforce optimization. Before Medallia, Kenny was an Associate Partner at McKinsey and Company’s Strategy and Corporate Finance practice, advising senior executives and boards at global companies on strategic and growth topics. Kenny helped numerous high growth tech companies through IPOs and private placements as the Head of Asian Business at Evans and Evans, a boutique investment bank.

“The commerce market is white hot and Symphony has a unique offering that is helps Fashion and CPG brands connect and sell directly to their customers,” said Kenny Hsu. “I could not be more excited to join Symphony. I look forward to helping Symphony’s customers transform their business while accelerating the strong momentum we have already built up in the marketplace.”

About Symphony Commerce
Symphony Commerce is the leading provider of Commerce as a Service, with the only cloud platform natively-built to orchestrate commerce across multi-channel storefronts, orders, inventory, and fulfillment. Built by the visionary and technical team behind Amazon’s ordering and fulfillment systems, Symphony frees brands from the burden of infrastructure management and provides the data and services they need to operate and grow their business. Trusted by mid to enterprise brands in Fashion & Apparel, CPG, and Durables, Symphony is backed by leading investors including Bain Capital Ventures, FirstMark Capital, and Charles River Ventures. Learn more at www.symphonycommerce.com.

Media Contact
Kayla Abbassi
kayla@vscpr.com
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Focus

Focus

Symphony’s mission is to enable brands to connect and sell to their customers wherever they may be in the digital world.  The need for Commerce as a Service has never been greater as commerce is becoming increasingly distributed and Amazon and other major retailers are aggressively launching private label product lines.

When I arrived in January 2017, Symphony was serving the small, mid and enterprise markets.  We have also provided a host of professional services to support our technology platform.  As the team and I reviewed our strategy, it became clear that our major growth driver has been mid and enterprise brands in the CPG, Fashion & Apparel, and Durables markets.  We also concluded that our long-term competitive advantage is our technology platform, rather than the day-to-day operational services that surround it.

We have decided to focus our business entirely on those markets and our key differentiators.  As a result, we are decreasing our professional services offerings and investing our resources into the core SaaS platform.  To enable Symphony to fully focus on this target market, we will be exiting the small business market.  We anticipate that, over time, our platform will diverge from supporting the needs of SMB brands, so we will not be pursuing any new SMB customers.

For our existing SMB customers, there will be no immediate change to their service. One of our corporate values is to “treat brands as partners.”  Staying true to that value, we will partner with each of our customers to create a plan for how we will navigate this change together.

We will also be restructuring our team to focus on larger customers, which results in the  elimination of 18 full-time positions.  This was a very difficult decision. It’s painful to say goodbye to some of our team. We will miss each of these teammates who have helped us grow into the company we are today. We are thankful for their many contributions to Symphony.  

Throughout this process, I have been humbled by the support of our outstanding team of investors, partners, customers, and teammates who have been and will be a critical part of Symphony’s ability to deliver value for its customers. We look forward to continued partnership as we enable brands to connect and sell to their customers wherever they may be in the digital world.  

With gratitude,
Ken and the Symphony Team

For questions, please refer to Q&A.

 

Symphony Commerce Hires Jeff Saenger as VP of Customer Success

Symphony Commerce Hires Jeff Saenger as VP of Customer Success

Company Strengthens Commitment to Brand ECommerce Growth

SAN FRANCISCOJune 27, 2017 Symphony Commerce, the leading provider of Commerce-as-a-Service (CaaS), today announced the appointment of Jeff Saenger as Vice President of Customer Success. Saenger’s addition reinforces Symphony’s commitment to ensuring all Symphony brand partners can successfully build and scale their ecommerce and fulfillment capabilities.  

In his new role, Saenger will focus on driving business success for Symphony customers, spanning fashion, apparel and consumable brands. He will lead the formulation of new service offerings and the build-out of a support model to increase partner success.

“Jeff brings a strong history of building world-class customer-facing teams and enabling mid-market and enterprise customers to succeed.  I’m confident that Jeff will help our brand partners rapidly open and grow online sales channels,” said Ken Fine, Symphony Commerce CEO.

Saenger has a 20-year track record of helping organizations drive change through digital transformation. Most recently, he was in charge of Global Strategy Consulting and Success Services at Lithium Technologies, a leader in social customer engagement. At Lithium, he led the formulation of services and solutions that helped its customers drive millions of dollars in operational savings and revenue generation. Prior to Lithium, he held roles as VP of Product Marketing and VP of SaaS Consulting and Customer Care at Oracle Corporation where he helped lead the customer transition from on-premise products to cloud-hosted solutions. He also led the first SaaS services teams at Siebel Systems and Concur Technologies.

“Today’s retail and ecommerce landscape is more competitive than ever, so having a partner solely focused on their success throughout the entire ecommerce experience will be key to enabling brands to truly optimize their growth,” said Saenger. “Symphony Commerce has emerged as a leader in delivering world-class commerce-as-a-service, and I’m looking forward to working with Ken and his team to help globally expand its service offerings.”

Built by a team of Amazon alums in 2010, Symphony is the only ready-to-go commerce platform, built to orchestrate multi-channel commerce from store-to-door. With a growing roster of leading fashion, apparel and consumable brands on the platform, Symphony manages the complexity with storefronts, orders, inventory management and fulfillment so its customers can focus on growth. With Symphony, brands have not only achieved significant revenue growth and saved over 40 percent in shipping and fulfillment costs, but they also collectively fulfilled more than 15 million units.  

To learn more about Symphony’s team and services, please visit www.symphonycommerce.com.

About Symphony Commerce
Symphony Commerce delivers the industry’s only Commerce-as-a-Service platform, natively-built to orchestrate commerce across multi-channel storefronts, orders, inventory, and fulfillment. Built by the visionary and technical team behind Amazon’s ordering and fulfillment systems, Symphony frees brands from the burden of infrastructure management and provides the data and services they need to operate and grow their business.

Media Contact
Bita Khaleghi
Account Manager
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bita@vscpr.com