Symphony Commerce Named a 2017 Gartner Cool Vendor in  Digital Commerce

Symphony Commerce Named a 2017 Gartner Cool Vendor in Digital Commerce

Report by leading technology and advisory research firm evaluates companies that are innovative, impactful, and intriguing.

SAN FRANCISCO – June 14, 2017 – Symphony Commerce, the leading provider of Commerce as a Service (CaaS), today announced it has been named a “Cool Vendor” in Digital Commerce by Gartner. “The Cool Vendors in Digital Commerce for 2017 place a special emphasis on using data and commerce infrastructure to better understand and serve customers,” according to Gartner.

Symphony takes a unique approach to digital commerce with its highly-scalable, natively-built platform that includes all of the critical technologies brands need to launch and grow multi-channel commerce from store to door.  With Symphony’s nationwide, multi-warehouse fulfillment network, brands have control over the commerce experience all the way to the customer’s doorstep, including branded packaging options and timely, cost-effective delivery. Brands running on Symphony typically see 2x higher conversion rates, save over 40 percent in shipping and fulfillment costs, and have collectively fulfilled more than 15 million units, helping them achieve significant revenue growth.

“Symphony Commerce is excited to be named as a Cool Vendor by Gartner. We believe Commerce as a Service fundamentally changes the game.  By handling platform operations and providing strategic ecommerce guidance for our brand clients, they spend less time on infrastructure and more time focused on business growth,” said Ken Fine, CEO of Symphony Commerce. “We feel this recognition underscores the benefit for companies that develop compelling multi-channel commerce strategies supported by a powerful technology platform.”

To learn more about Symphony Commerce, please visit The full report is available directly from Gartner.

About Symphony Commerce
Symphony Commerce delivers the industry’s only Commerce-as-a-Service platform, natively-built to orchestrate commerce across multi-channel storefronts, orders, inventory, and fulfillment. Built by the visionary and technical team behind Amazon’s ordering and fulfillment systems, Symphony frees brands from the burden of infrastructure management and provides the data and services they need to operate and grow their business.  Learn more at

Gartner Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner, Cool Vendors in Digital Commerce, 2017, May 22, 2017

Media Contact
Bita Khaleghi
Account Manager
VSC for Symphony Commerce



Symphony Commerce Announces Integration with Adobe Experience Manager

Symphony Commerce Announces Integration with Adobe Experience Manager

Hero Digital selected as the preferred implementation partner for the joint cloud offering; Solution to be demonstrated at Adobe Summit March 21-23

San FranciscoMarch 21, 2017 – Symphony Commerce, the leading provider of Commerce as a Service, today announced a joint offering with Adobe. The solution combines the powerful experience composition and personalization capabilities of Adobe Experience Manager, Adobe’s digital experience management solution, with Symphony’s natively-built, store-to-door digital commerce platform.  The solution enables brands to develop 1:1, seamless commerce experiences that drive increased customer conversion, satisfaction, and retention from the point of product discovery through order processing, product fulfillment, support and returns, and ongoing loyalty offers.

Delivered as a complete cloud offering, the solution is tooled to achieve an accelerated time to market.  Hero Digital, a premier digital experience firm, is the preferred partner for providing experience strategy, design and implementation services.

To maximize customer lifetime value, today’s brands need to engage their customers 1:1, in a fully personalized way, based on their behaviors, preferences, and past purchases. Creating the most relevant shopping, customer service and fulfillment experience is paramount to meeting the needs of the modern consumer. Most commerce platforms that enable these capabilities are out of reach for many brands, requiring significant investment and a high level of integration, customization, and ongoing maintenance. By delivering the joint solution as a cloud-hosted service, Symphony and Adobe put these capabilities in the hands of more brands by dramatically reducing implementation and management costs, improving agility, and achieving a faster time to market.

With Symphony Commerce and Experience Manager 6.3 at the center of this commerce experience suite, brands can:

  • Deliver personalized shopping experiences, targeting new vs. returning customers, shopper demographics, past products purchased or customer lifetime value
  • Dynamically design, create and manage pages based on user profiles that swap out calls to action, offers, and personalized product recommendations
  • Easily add and style Symphony’s drop-in commerce components, including subscriptions, kits, one-page checkout, and real-time order status
  • Leverage Symphony’s commerce data alongside Adobe’s analytics and targeting engine to adapt personalized experiences in real time
  • Provide cost-effective 2-day delivery through Symphony’s intelligent fulfillment routing and multi-warehouse network
  • Ensure that the customer’s complete brand experience is seamless from product discovery to delivery on their doorstep

“Simply supporting customers across channels is not enough in today’s hypercompetitive marketplace,” said Errol Denger, director of commerce strategy for Adobe. “The new solution from Adobe and Symphony will enable brands to create powerful experiences by contextually engaging and personalizing every element of the commerce journey across all channels from acquisition to delivery.”

 “We’re excited to offer the ability to extend the great end-to-end customer experiences that Symphony provides with the powerful experience design and real-time personalization that Adobe delivers,” said Ken Fine, Symphony Commerce CEO. “Having Hero Digital as our premier implementation partner ensures that our customers will benefit from a strategic creative process, deep Adobe design expertise, and flawless project delivery.”

“Combining Symphony Commerce and Adobe Experience Manager allows brands to take their digital retail experience to another level,” said Kevin Lazorik, Hero Digital Senior Vice President. “Compelling experiences can now be deeply personalized to drive engagement and activity that will directly impact the bottom line.”

To see the solution in action at Adobe Summit in Las Vegas, March 21-23, visit Symphony Commerce in booth 620D or Hero Digital in booth 246.

About Symphony Commerce              
Symphony Commerce delivers the industry’s only Commerce as a Service platform, natively-built to orchestrate commerce across multi-channel storefronts, orders, inventory, and fulfillment. Built by the visionary and technical team behind Amazon’s ordering and fulfillment systems, Symphony frees brands from the burden of platform management and provides the data and services they need to operate and grow their business.  To learn more about Symphony Commerce, please visit

About Hero Digital
Hero Digital is a digital consultancy, headquartered in San Francisco, with offices throughout North America. Hero focuses on integrated service delivery for marketers, combining strategy, experience design, engineering, and analytics to improve the customer experience for the world’s top brands.  To learn more about Hero Digital, please visit

Media Contact
Kayla Abbassi
Senior Account Executive
VSC for Symphony Commerce

Welcome Ken Fine

Welcome Ken Fine

The world is a better place when we do what we love, which is why we designed Symphony’s commerce infrastructure as a service to allow our customers to do what they love – making products, merchandising and marketing.  We wouldn’t be where we are today without the trust and support of our customers.

In order to focus on product and continue doing what I love at Symphony, I am thrilled to introduce Ken Fine as our new CEO.  I am incredibly proud of our progress to date, as it is a testament to the hard work and passion of the Symphony-ites I have the fortune of working with everyday.  I know Ken will be an incredible asset and addition to the team.

Since inception, we have executed over 15 million end-to end commerce transactions. Leading global brands now run mission critical business on Symphony’s platform. This Cyber Monday our platforms gracefully handled transaction loads annualized at over $1 billion.

This rapid growth has affirmed our conviction in the opportunity to democratize commerce – the ability to offer an Amazon-like infrastructure to any brand in the world.  It has also highlighted the need for strong leadership for organizational scaling and alignment.

Since founding Symphony, Henry and I always thought that to build a meaningful company we’d have to bring in leaders who have the skills and the passion to take organizations through massive growth phases.  I realized the time had come for us to add a leader who is adept at this phase of company growth.  This will free me up to leverage my skills in areas where I can have the most impact. With this clarity, I selectively started to source candidates that could fill this need and help lead Symphony in with its next phase of growth.

After a thoughtful search, with support from the board, I met Ken Fine. In Ken, I found a leader who loves building and aligning the high-performing teams needed to support rapid go-to-market and company scaling.

He is also very good at it.  He has done it twice – first leading the reinvention of Financial Engines, a $2.3 billion public company as the Executive Vice President of Marketing and Product.  And most recently as the Chief Customer Officer and Vice President of Product at Medallia, one of the fastest growing SaaS companies, where Ken helped scale the company and business across key go-to-market organization.

With Ken onboard I will do what I love – continue to lead the product and technology vision for the company while maintaining a seat on the board.

I could not be more excited to work with Ken.  Together with Ken and the rest of the Symphony team, I am confident we will continue to democratize commerce.  And we will make the world a better place in our own little way by doing what we love.