Symphony’s variant image and color capabilities allow brands to really present their catalogs as clearly, beautifully, and comprehensively as possible. Having intuitive ways to showcase the variance in your product offerings right on your product page is a great way to gain an edge in the ecommerce world. Think of it this way, when customers can see what you offer without the guesswork or extra clicks, it spells more conversions for you.
Try going to one of your products by clicking Catalog >> Products on the left sidebar on your Manage console. Click into the product and make a variant with “attributes” (or the type of variant) and “values” (the name of the variant). For instance, color would be the attribute, and deep blue would be the value.
A pop-up appears and the options for “Color Swatch” and “Image Swatch” appear.
The Color Swatch option gives you a full color wheel where you can pick the exact color of your variant. This is especially important for those of you in apparel or cosmetics, where the difference in “Tangerine Red” and “Fire Engine Red” is a very important one for your customers. But let’s say your product has multiple kinds of patterns that can’t be found on a color wheel. Click on the Image Swatch button and you’ll see a window for you to upload images into.
As soon as you upload an image, it’s now associated with that variant. Now you can upload images of your product variants that showcase differences in pattern, material, and design to your customers. These image and color variant capabilities also apply to any product tags that you can set up.
Think of the possibilities that open up when you can show image swatches of your different product variants. For example, if you’re selling shoes with different patterns on them, you can’t rely on solid color variants to show these details. Instead, you can upload images of different kinds of products so your customers can see exactly the differences between your variants.
Image swatches can also be used to bring your store pages to life by showcasing different variants as they actually look, as opposed to seeing them as solid computer-generated colors. Once you’ve created your color and image swatches, they’ll show up throughout your store.
Color swatches appear on the filter sidebar itself, so your customers can find their favorite color with a simple click…
And both image and color swatches on the product pages themselves….
These variant image capabilities can bring your catalog to life on multiple levels of your webstore. You can create beautiful product pages by substituting colored shapes for true-to-life images. Your products are unique to your brand, and computer-generated colors won’t be able to capture the iconic design features that make your brand special.
But more importantly, when customers can see everything you have to offer without guessing or clicking around, they’re much more likely to buy from you.