Acquisition expands Symphony Commerce vision to help brands gain access to best-in-class ecommerce platform and achieve increased Customer Success
AUSTIN, TX, May 17, 2018 – Quantum Retail Technology, Inc. announced today the acquisition of San Francisco-based, leading Commerce-as-a-Service provider, Symphony Commerce, Inc.
Quantum Retail is an affiliate of Versata, which is part of the ESW Capital group of companies, one of the largest privately held enterprise software companies in the world. ESW Capital’s strategy is to acquire best-of-breed software solutions, which possess the potential for further growth through increased investment and an obsessive focus on Customer Success.
Symphony Commerce is the leading provider of Commerce as a Service and was created by the visionary and technical team behind Amazon’s ordering and fulfillment systems.
Trusted by enterprise and mid-size brands in the fashion and apparel, durables and consumer packaged goods segments, its cloud platform orchestrates commerce across multi-channel storefronts, orders, inventory and fulfillment. With Symphony Commerce, brands are free from the burden of infrastructure management and gain the data and services needed to operate and grow their business.
“I am excited about the opportunity to integrate Symphony’s commerce platform with Quantum Retail’s supply chain and inventory optimization. Our brands will benefit from the end-to-end intelligent commerce,” said Ken Fine, Symphony Commerce CEO.
Leela Kaza, CEO of Quantum Retail and longtime veteran of Versata and its parent company, ESW Capital, will assume the role of CEO for Symphony Commerce. “I am pleased to welcome the Symphony Commerce brand into the Versata family and broader ESW Capital group of companies. We are confident that the addition of Quantum’s advanced retail science to the Symphony Platform will offer our customers unprecedented value and competitive advantage,” said Kaza.
About Quantum Retail Technology, Inc.:
Quantum Retail Technology is the industry’s leading innovator of retail-focused supply chain management and inventory optimization solutions. Our retail platform software is designed to increase retailer’s profitability in an increasingly dynamic marketplace. Quantum clients include many of the world’s top retailers. For more information, visit www.quantumretail.com.
With a global presence covering 45 countries, Versata solves complex business problems for the world’s largest organizations. Versata distinguishes itself in the software industry by focusing on customer priorities as driven by value delivered. Our market-leading Customer Success program ensures customer involvement in product decisions and business priorities and provides opportunities for customers to score Versata’s performance against commitments. Versata’s world-class engineering capability ensures substantive and valuable product releases, continuous innovation and repeatable value propositions. For more information, visit www.versata.com.
About ESW Capital, LLC:
Based in Austin, Texas, Enterprise Software (ESW) Capital has honed a finely-tuned methodology focused on buying, strengthening and growing mature business software companies. By taking advantage of its unique operating and development platforms, ESW revitalizes its acquisitions for sustainable success while making customer satisfaction a top priority. ESW and its affiliated companies have been in the enterprise software space since 1988, and the group includes notable brands such as Aurea, Trilogy, Versata and Ignite Technologies. For more information, visit www.eswcapital.com.
SAN FRANCISCO, Calif., March 29, 2018 – haute hippie, the clothing designer known for its high-end Bohemian style, launched its new direct to consumer site on Symphony Commerce. Symphony’s Commerce as a Service is powering everything from storefront to order and inventory management, and fulfillment orchestration on a natively-built, cloud-hosted platform. Founded in 2008, the haute hippie collection is designed in New York City and is sold in high-end boutiques and department stores across the country.
When haute hippie was looking for a new commerce partner, two priorities stood out. First, while implementation with other providers can last anywhere from 6-12 months, haute hippie needed this new site to launch in under just eight weeks. And second, like many fashion and apparel brands concerned with getting luxury dresses and fabrics to customers in pristine condition, the company had its own, preferred warehouse it wished to integrate for fulfillment.
“We are thrilled to welcome haute hippie as our newest fashion brand on the Symphony platform,” said Ken Fine, Symphony’s CEO. “haute hippie continues to succeed by being uncompromising in honoring the independent spirit of their customers. This is a special partnership as it’s an expansion of our existing relationship with Halston. (Halston Operating Company manages the brand and it’s e-commerce).”
Launching on Symphony Commerce enabled haute hippie to meet their 8-week implementation goal. The unified platform seamlessly spans the entire commerce process and is integrated with their existing warehouse. To enhance their visitor engagement and conversion goals, haute hippie also activated several pre-integrated partner extensions to Symphony, including cloud-based email marketing, a product recommendations engine, and a best-in-class search solution, giving its storefront a user-friendly experience.
“We’re excited to launch the new hautehippie.com on Symphony Commerce,” said Angela Pih, Chief Marketing Officer for haute hippie. “Symphony works with us as a true partner providing both a platform and services to guide our eCommerce business and we look forward to continued growth for the haute hippie brand as well as Halston.”
About Symphony Commerce
Symphony Commerce is the leading provider of Commerce as a Service, with the only cloud platform natively-built to orchestrate commerce across multi-channel storefronts, orders, inventory, and fulfillment orchestration. Built by the visionary and technical team behind Amazon’s ordering and fulfillment systems, Symphony frees brands from the burden of infrastructure management and provides the data and services they need to operate and grow their business. Trusted by mid to enterprise brands in Fashion & Apparel, CPG, and Durables, Symphony is backed by leading investors including Bain Capital Ventures, FirstMark Capital, and Charles River Ventures. Learn more at www.symphonycommerce.com.
Platform supports record-breaking holiday shopping week with 100% uptime and near-perfect order processing
SAN FRANCISCO, CA – DECEMBER 14, 2017 – Symphony Commerce, the leading provider of Commerce as a Service, announces its top brands averaged a 39% increase in same-store merchandise sales YoY on Black Friday and Cyber Monday, thanks to focused marketing/promotion, strong forecasting, and a fantastic customer experience during retail’s busiest shopping days. The company supported its brands with 100% platform uptime and 95% Perfect Order Percentage rate (POP) for order processing throughout the period of increased traffic and transactions over the Black Friday and Cyber Monday holiday week. Symphony’s platform performance ensured brands delivered a top shopping experience for site visitors and customers, maximizing holiday marketing investments, and driving significant revenue growth.
“We’d like to congratulate our brands on a very successful Black Friday and Cyber Monday,” said Ken Fine, CEO of Symphony Commerce. “We partner with our brands to drive their growth with a platform that can deliver a top customer experience that is fast, seamless, and delightful for shoppers from end-to-end. We’re proud to help fuel their growth this holiday season.”
Across the industry, this year’s Black Friday and Cyber Monday achieved record-setting sales numbers. Adobe Digital Insights, which measures online transactions from 100 major US retailers, showed that American shoppers spent more than $5 billion on Black Friday and $6.59 billion on Cyber Monday – making it the largest online shopping day in US history. That’s an increase of nearly 17 percent in dollars spent in 2017 compared to the same days last year. Now, more than ever, it’s imperative for brands to optimize for these shopping days that act as tentpoles for the entire year.
But driving sales is only half the battle. The other half of the customer experience comes after shoppers hit the buy button and wait to receive their goods. Symphony Commerce is natively-built to ensure the successful handling of orders throughout the system.
“Our 95% perfect order rate measures key order processing metrics, including product availability, order processing time, warehouse processing time and on-time shipping,” said Robert Gash, VP of Engineering and Fulfillment with Symphony. “Achieving this POP rate together with our Certified Fulfillment partners means that our brands are achieving a service level that builds loyalty and repeat visits among their customer base.”
“Without Symphony, we wouldn’t have hit the growth numbers we achieved over Black Friday and Cyber Monday,” said Matthew Schiff, Chief Digital Officer of Bendon Group, which manages eCommerce operations for Frederick’s of Hollywood on Symphony. “With our projected increases in marketing and site traffic this year, we understood the need to deliver an experience to our customers that made the whole shopping process easy and hassle-free. Symphony really delivered an outstanding experience and supported our needs from forecasting through execution during this peak revenue week.”
Symphony also saw mobile traffic increase by 17% overall, surpassing desktop. Mobile conversion rates increased 3.2%, with the recent addition of Apple Pay support for mobile payments as a contributing factor. In addition to fashion brands, which typically have high revenues and marketing emphasis during the holidays, Symphony’s top CPG customers also drove sizeable increases in revenue through major holiday promotions.
About Symphony Commerce
Symphony Commerce is the leading provider of Commerce as a Service, with the only cloud platform natively-built to orchestrate commerce across multi-channel storefronts, orders, inventory, and fulfillment. Built by the visionary and technical team behind Amazon’s ordering and fulfillment systems, Symphony frees brands from the burden of infrastructure management and provides the data and services they need to operate and grow their business. Trusted by mid to enterprise brands in Fashion & Apparel, CPG, and Durables, Symphony is backed by leading investors including Bain Capital Ventures, FirstMark Capital, and Charles River Ventures. Learn more at www.symphonycommerce.com.
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Report by leading technology and advisory research firm evaluates companies that are innovative, impactful, and intriguing.
SAN FRANCISCO – June 14, 2017 – Symphony Commerce, the leading provider of Commerce as a Service (CaaS), today announced it has been named a “Cool Vendor” in Digital Commerce by Gartner. “The Cool Vendors in Digital Commerce for 2017 place a special emphasis on using data and commerce infrastructure to better understand and serve customers,” according to Gartner.
Symphony takes a unique approach to digital commerce with its highly-scalable, natively-built platform that includes all of the critical technologies brands need to launch and grow multi-channel commerce from store to door. With Symphony’s nationwide, multi-warehouse fulfillment network, brands have control over the commerce experience all the way to the customer’s doorstep, including branded packaging options and timely, cost-effective delivery. Brands running on Symphony typically see 2x higher conversion rates, save over 40 percent in shipping and fulfillment costs, and have collectively fulfilled more than 15 million units, helping them achieve significant revenue growth.
“Symphony Commerce is excited to be named as a Cool Vendor by Gartner. We believe Commerce as a Service fundamentally changes the game. By handling platform operations and providing strategic ecommerce guidance for our brand clients, they spend less time on infrastructure and more time focused on business growth,” said Ken Fine, CEO of Symphony Commerce. “We feel this recognition underscores the benefit for companies that develop compelling multi-channel commerce strategies supported by a powerful technology platform.”
To learn more about Symphony Commerce, please visit www.symphonycommerce.com. The full report is available directly from Gartner.
About Symphony Commerce
Symphony Commerce delivers the industry’s only Commerce-as-a-Service platform, natively-built to orchestrate commerce across multi-channel storefronts, orders, inventory, and fulfillment. Built by the visionary and technical team behind Amazon’s ordering and fulfillment systems, Symphony frees brands from the burden of infrastructure management and provides the data and services they need to operate and grow their business. Learn more at www.symphonycommerce.com.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner, Cool Vendors in Digital Commerce, 2017, May 22, 2017
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Hero Digital selected as the preferred implementation partner for the joint cloud offering; Solution to be demonstrated at Adobe Summit March 21-23
San Francisco – March 21, 2017 – Symphony Commerce, the leading provider of Commerce as a Service, today announced a joint offering with Adobe. The solution combines the powerful experience composition and personalization capabilities of Adobe Experience Manager, Adobe’s digital experience management solution, with Symphony’s natively-built, store-to-door digital commerce platform. The solution enables brands to develop 1:1, seamless commerce experiences that drive increased customer conversion, satisfaction, and retention from the point of product discovery through order processing, product fulfillment, support and returns, and ongoing loyalty offers.
Delivered as a complete cloud offering, the solution is tooled to achieve an accelerated time to market. Hero Digital, a premier digital experience firm, is the preferred partner for providing experience strategy, design and implementation services.
To maximize customer lifetime value, today’s brands need to engage their customers 1:1, in a fully personalized way, based on their behaviors, preferences, and past purchases. Creating the most relevant shopping, customer service and fulfillment experience is paramount to meeting the needs of the modern consumer. Most commerce platforms that enable these capabilities are out of reach for many brands, requiring significant investment and a high level of integration, customization, and ongoing maintenance. By delivering the joint solution as a cloud-hosted service, Symphony and Adobe put these capabilities in the hands of more brands by dramatically reducing implementation and management costs, improving agility, and achieving a faster time to market.
With Symphony Commerce and Experience Manager 6.3 at the center of this commerce experience suite, brands can:
- Deliver personalized shopping experiences, targeting new vs. returning customers, shopper demographics, past products purchased or customer lifetime value
- Dynamically design, create and manage pages based on user profiles that swap out calls to action, offers, and personalized product recommendations
- Easily add and style Symphony’s drop-in commerce components, including subscriptions, kits, one-page checkout, and real-time order status
- Leverage Symphony’s commerce data alongside Adobe’s analytics and targeting engine to adapt personalized experiences in real time
- Provide cost-effective 2-day delivery through Symphony’s intelligent fulfillment routing and multi-warehouse network
- Ensure that the customer’s complete brand experience is seamless from product discovery to delivery on their doorstep
“Simply supporting customers across channels is not enough in today’s hypercompetitive marketplace,” said Errol Denger, director of commerce strategy for Adobe. “The new solution from Adobe and Symphony will enable brands to create powerful experiences by contextually engaging and personalizing every element of the commerce journey across all channels from acquisition to delivery.”
“We’re excited to offer the ability to extend the great end-to-end customer experiences that Symphony provides with the powerful experience design and real-time personalization that Adobe delivers,” said Ken Fine, Symphony Commerce CEO. “Having Hero Digital as our premier implementation partner ensures that our customers will benefit from a strategic creative process, deep Adobe design expertise, and flawless project delivery.”
“Combining Symphony Commerce and Adobe Experience Manager allows brands to take their digital retail experience to another level,” said Kevin Lazorik, Hero Digital Senior Vice President. “Compelling experiences can now be deeply personalized to drive engagement and activity that will directly impact the bottom line.”
To see the solution in action at Adobe Summit in Las Vegas, March 21-23, visit Symphony Commerce in booth 620D or Hero Digital in booth 246.
About Symphony Commerce
Symphony Commerce delivers the industry’s only Commerce as a Service platform, natively-built to orchestrate commerce across multi-channel storefronts, orders, inventory, and fulfillment. Built by the visionary and technical team behind Amazon’s ordering and fulfillment systems, Symphony frees brands from the burden of platform management and provides the data and services they need to operate and grow their business. To learn more about Symphony Commerce, please visit www.symphonycommerce.com.
About Hero Digital
Hero Digital is a digital consultancy, headquartered in San Francisco, with offices throughout North America. Hero focuses on integrated service delivery for marketers, combining strategy, experience design, engineering, and analytics to improve the customer experience for the world’s top brands. To learn more about Hero Digital, please visit www.herodigital.com.
Senior Account Executive
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Fine will build on Symphony’s momentum after company revenue doubles in 2016
SAN FRANCISCO – February 2, 2017 – Symphony Commerce, provider of the leading Commerce as a Service (CaaS) platform, managing multi-channel storefronts, orders, inventory and fulfillment for leading enterprise brands, today announced that Ken Fine has been named Chief Executive Officer. Former CEO Harish Abbott will continue to lead Symphony’s long-term product and business vision and will remain a member on the Board of Directors.
Founded in 2010 by Harish Abbott and Henry Kim, Symphony has built an impressive base of clients, including some of the world’s top fashion and apparel and consumables brands. Running their commerce operations on the Symphony platform, these brands have achieved significant revenue growth and saved over 30 percent in shipping costs while collectively fulfilling more than 10 million units in the past year alone. Built by a team of Amazon alums, the company’s highly-scalable and fully-integrated platform optimizes all phases of commerce. Unique capabilities that orchestrate inventory and multi-warehouse fulfillment enable brands to achieve faster delivery with higher margins and ultimately, greater customer satisfaction.
“I am incredibly proud of the Symphony team and our company achievements to date,” said Harish Abbott. “As we continue to transform the commerce landscape, I knew we needed a leader with a track record of successfully scaling high-growth enterprise software companies. I’m thrilled to bring in a CEO of Ken’s caliber and confident he will take the company to great new heights.”
Fine brings over 15 years of experience in growing and scaling major enterprise businesses. Prior to joining Symphony Commerce, he served as the Chief Customer Officer and Vice President of Product at Medallia, one of the fastest growing Enterprise SaaS unicorns. He also led the reinvention and go-to-market growth at Financial Engines which has grown into a $400+ million revenue and >$2 billion market cap Enterprise SaaS leader.
In his new role at Symphony Commerce, Ken will focus on expanding Symphony’s presence with large enterprise brands, extending strategic service offerings to clients, and ensuring the platform continues to lead the market in functionality, scalability and customer value. His previous experience in leading product, services, and go-to-market strategy within enterprise software businesses, paired with his people-first approach to building high-performing teams, will help drive Symphony’s continued success.
“My goal for Symphony is to enable brands to dramatically expand their commerce channels and increase revenue,” said Ken Fine, Symphony’s new CEO. “It’s exciting to be here as the company is poised for significant growth and I’m thrilled to be a part of the company. Harish’s unique ecommerce insight and expertise has been the driving force behind Symphony. I look forward to collaborating with him as we forge ahead in 2017.”
To learn more about Symphony’s team and services, please visit www.symphonycommerce.com.
About Symphony Commerce
Symphony Commerce delivers the industry’s most comprehensive and scalable store-to-door cloud commerce platform, built by the visionary and technical team members behind Amazon’s order and fulfillment systems. The solution is seamlessly integrated from end-to-end, enabling the management of multi-channel storefronts (D2C, Wholesale, and Marketplace), orders, inventory and fulfillment, while providing unprecedented visibility into business intelligence data for both eCommerce operations and executives. As an outsourced Commerce-as-a-Service platform, supported by Symphony’s team of eCommerce and technology experts, brands are freed to focus fully on driving business growth. Learn more at www.symphonycommerce.com.
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