Hero Digital selected as the preferred implementation partner for the joint cloud offering; Solution to be demonstrated at Adobe Summit March 21-23
San Francisco – March 21, 2017 – Symphony Commerce, the leading provider of Commerce as a Service, today announced a joint offering with Adobe. The solution combines the powerful experience composition and personalization capabilities of Adobe Experience Manager, Adobe’s digital experience management solution, with Symphony’s natively-built, store-to-door digital commerce platform. The solution enables brands to develop 1:1, seamless commerce experiences that drive increased customer conversion, satisfaction, and retention from the point of product discovery through order processing, product fulfillment, support and returns, and ongoing loyalty offers.
Delivered as a complete cloud offering, the solution is tooled to achieve an accelerated time to market. Hero Digital, a premier digital experience firm, is the preferred partner for providing experience strategy, design and implementation services.
To maximize customer lifetime value, today’s brands need to engage their customers 1:1, in a fully personalized way, based on their behaviors, preferences, and past purchases. Creating the most relevant shopping, customer service and fulfillment experience is paramount to meeting the needs of the modern consumer. Most commerce platforms that enable these capabilities are out of reach for many brands, requiring significant investment and a high level of integration, customization, and ongoing maintenance. By delivering the joint solution as a cloud-hosted service, Symphony and Adobe put these capabilities in the hands of more brands by dramatically reducing implementation and management costs, improving agility, and achieving a faster time to market.
With Symphony Commerce and Experience Manager 6.3 at the center of this commerce experience suite, brands can:
- Deliver personalized shopping experiences, targeting new vs. returning customers, shopper demographics, past products purchased or customer lifetime value
- Dynamically design, create and manage pages based on user profiles that swap out calls to action, offers, and personalized product recommendations
- Easily add and style Symphony’s drop-in commerce components, including subscriptions, kits, one-page checkout, and real-time order status
- Leverage Symphony’s commerce data alongside Adobe’s analytics and targeting engine to adapt personalized experiences in real time
- Provide cost-effective 2-day delivery through Symphony’s intelligent fulfillment routing and multi-warehouse network
- Ensure that the customer’s complete brand experience is seamless from product discovery to delivery on their doorstep
“Simply supporting customers across channels is not enough in today’s hypercompetitive marketplace,” said Errol Denger, director of commerce strategy for Adobe. “The new solution from Adobe and Symphony will enable brands to create powerful experiences by contextually engaging and personalizing every element of the commerce journey across all channels from acquisition to delivery.”
“We’re excited to offer the ability to extend the great end-to-end customer experiences that Symphony provides with the powerful experience design and real-time personalization that Adobe delivers,” said Ken Fine, Symphony Commerce CEO. “Having Hero Digital as our premier implementation partner ensures that our customers will benefit from a strategic creative process, deep Adobe design expertise, and flawless project delivery.”
“Combining Symphony Commerce and Adobe Experience Manager allows brands to take their digital retail experience to another level,” said Kevin Lazorik, Hero Digital Senior Vice President. “Compelling experiences can now be deeply personalized to drive engagement and activity that will directly impact the bottom line.”
To see the solution in action at Adobe Summit in Las Vegas, March 21-23, visit Symphony Commerce in booth 620D or Hero Digital in booth 246.
About Symphony Commerce
Symphony Commerce delivers the industry’s only Commerce as a Service platform, natively-built to orchestrate commerce across multi-channel storefronts, orders, inventory, and fulfillment. Built by the visionary and technical team behind Amazon’s ordering and fulfillment systems, Symphony frees brands from the burden of platform management and provides the data and services they need to operate and grow their business. To learn more about Symphony Commerce, please visit www.symphonycommerce.com.
About Hero Digital
Hero Digital is a digital consultancy, headquartered in San Francisco, with offices throughout North America. Hero focuses on integrated service delivery for marketers, combining strategy, experience design, engineering, and analytics to improve the customer experience for the world’s top brands. To learn more about Hero Digital, please visit www.herodigital.com.
Senior Account Executive
VSC for Symphony Commerce
The world is a better place when we do what we love, which is why we designed Symphony’s commerce infrastructure as a service to allow our customers to do what they love – making products, merchandising and marketing. We wouldn’t be where we are today without the trust and support of our customers.
In order to focus on product and continue doing what I love at Symphony, I am thrilled to introduce Ken Fine as our new CEO. I am incredibly proud of our progress to date, as it is a testament to the hard work and passion of the Symphony-ites I have the fortune of working with everyday. I know Ken will be an incredible asset and addition to the team.
Since inception, we have executed over 15 million end-to end commerce transactions. Leading global brands now run mission critical business on Symphony’s platform. This Cyber Monday our platforms gracefully handled transaction loads annualized at over $1 billion.
This rapid growth has affirmed our conviction in the opportunity to democratize commerce – the ability to offer an Amazon-like infrastructure to any brand in the world. It has also highlighted the need for strong leadership for organizational scaling and alignment.
Since founding Symphony, Henry and I always thought that to build a meaningful company we’d have to bring in leaders who have the skills and the passion to take organizations through massive growth phases. I realized the time had come for us to add a leader who is adept at this phase of company growth. This will free me up to leverage my skills in areas where I can have the most impact. With this clarity, I selectively started to source candidates that could fill this need and help lead Symphony in with its next phase of growth.
After a thoughtful search, with support from the board, I met Ken Fine. In Ken, I found a leader who loves building and aligning the high-performing teams needed to support rapid go-to-market and company scaling.
He is also very good at it. He has done it twice – first leading the reinvention of Financial Engines, a $2.3 billion public company as the Executive Vice President of Marketing and Product. And most recently as the Chief Customer Officer and Vice President of Product at Medallia, one of the fastest growing SaaS companies, where Ken helped scale the company and business across key go-to-market organization.
With Ken onboard I will do what I love – continue to lead the product and technology vision for the company while maintaining a seat on the board.
I could not be more excited to work with Ken. Together with Ken and the rest of the Symphony team, I am confident we will continue to democratize commerce. And we will make the world a better place in our own little way by doing what we love.
Fine will build on Symphony’s momentum after company revenue doubles in 2016
SAN FRANCISCO – February 2, 2017 – Symphony Commerce, provider of the leading Commerce as a Service (CaaS) platform, managing multi-channel storefronts, orders, inventory and fulfillment for leading enterprise brands, today announced that Ken Fine has been named Chief Executive Officer. Former CEO Harish Abbott will continue to lead Symphony’s long-term product and business vision and will remain a member on the Board of Directors.
Founded in 2010 by Harish Abbott and Henry Kim, Symphony has built an impressive base of clients, including some of the world’s top fashion and apparel and consumables brands. Running their commerce operations on the Symphony platform, these brands have achieved significant revenue growth and saved over 30 percent in shipping costs while collectively fulfilling more than 10 million units in the past year alone. Built by a team of Amazon alums, the company’s highly-scalable and fully-integrated platform optimizes all phases of commerce. Unique capabilities that orchestrate inventory and multi-warehouse fulfillment enable brands to achieve faster delivery with higher margins and ultimately, greater customer satisfaction.
“I am incredibly proud of the Symphony team and our company achievements to date,” said Harish Abbott. “As we continue to transform the commerce landscape, I knew we needed a leader with a track record of successfully scaling high-growth enterprise software companies. I’m thrilled to bring in a CEO of Ken’s caliber and confident he will take the company to great new heights.”
Fine brings over 15 years of experience in growing and scaling major enterprise businesses. Prior to joining Symphony Commerce, he served as the Chief Customer Officer and Vice President of Product at Medallia, one of the fastest growing Enterprise SaaS unicorns. He also led the reinvention and go-to-market growth at Financial Engines which has grown into a $400+ million revenue and >$2 billion market cap Enterprise SaaS leader.
In his new role at Symphony Commerce, Ken will focus on expanding Symphony’s presence with large enterprise brands, extending strategic service offerings to clients, and ensuring the platform continues to lead the market in functionality, scalability and customer value. His previous experience in leading product, services, and go-to-market strategy within enterprise software businesses, paired with his people-first approach to building high-performing teams, will help drive Symphony’s continued success.
“My goal for Symphony is to enable brands to dramatically expand their commerce channels and increase revenue,” said Ken Fine, Symphony’s new CEO. “It’s exciting to be here as the company is poised for significant growth and I’m thrilled to be a part of the company. Harish’s unique ecommerce insight and expertise has been the driving force behind Symphony. I look forward to collaborating with him as we forge ahead in 2017.”
To learn more about Symphony’s team and services, please visit www.symphonycommerce.com.
About Symphony Commerce
Symphony Commerce delivers the industry’s most comprehensive and scalable store-to-door cloud commerce platform, built by the visionary and technical team members behind Amazon’s order and fulfillment systems. The solution is seamlessly integrated from end-to-end, enabling the management of multi-channel storefronts (D2C, Wholesale, and Marketplace), orders, inventory and fulfillment, while providing unprecedented visibility into business intelligence data for both eCommerce operations and executives. As an outsourced Commerce-as-a-Service platform, supported by Symphony’s team of eCommerce and technology experts, brands are freed to focus fully on driving business growth. Learn more at www.symphonycommerce.com.
VSC for Symphony Commerce
With the push of a button, an Uber can promptly arrive outside my house and take me anywhere in the city I need to go. An experience that used to require calling a cab service, having them dispatch a taxi, and spending endless minutes over the phone for status updates has now been simplified into a seamless, 30 second in-app experience.
Amazon launched their Prime service back in 2005, charging customers $79 per year for free 2-day delivery across a variety of products. While Prime had steady user adoption between 2005 and 2011, it didn’t take off until 6 years later in 2011. This was due to several reasons, the most apparent being growth in their product selection. For years, Amazon had to invest heavily in their fulfillment infrastructure (e.g warehousing, shipping, etc.) to offer a wide enough selection for Prime to be valuable to customers. Similarly, Uber didn’t take off until late 2011 (2 years after being founded), as they needed to build enough network density within each city to become valuable to riders. Their asset-lite model enabled them to grow at a much faster pace than Amazon.
However, I believe that there lies another, deeper reason behind both Uber and Prime’s seemingly “coincidental” hyper-growth in late 2011. As both products became more attractive to users, they planted the seed for entirely new type of consumer – one that expects instant gratification. This created a symbiotic relationship, as the “Uber” consumer was attracted to Prime’s 2-day shipping, while the “Prime” consumer was drawn to Uber’s 5-minute pick up times. Both products built off each other’s momentum, and as they acquired more customers, their products became intrinsically more valuable.
So, what do Amazon and Uber tell us about the future of eCommerce? That the future of eCommerce will be driven by instant gratification. And that great fulfillment drives instant gratification.
Uber is now positioning themselves as a logistics network, leveraging their network density to offer same-hour delivery of household goods via UberRUSH. Amazon is pushing their fulfillment even further, spending over $4.55 billion last quarter on fulfillment alone, up from $3.5 billion the same quarter a year prior. They too are looking to control the last mile with two-hour PrimeNow delivery, and are even promising thirty-minute delivery times through PrimeAir drone delivery.
This trend will extend far beyond just Amazon and Uber. Other retailers, like Walmart, Jet and Target, will look to improve their fulfillment through similar programs (check out Walmart’s newly released Shipping Pass). Even the tech giant Google is looking to deliver Amazon-like fulfillment experiences with Google Express, offering free same-day delivery to their new customers.
Perhaps Toby Russell put it best in his TechCrunch article last August when he said “the next generation of retail will be dominated by online sales and direct-to-consumer logistics companies.” As consumers begin to demand instant gratification, great fulfillment will drive the next generation of retail.
San Francisco, CA – October 5th, 2016 – Today Symphony Commerce, the market leader in Commerce-as-a-Service (CaaS), announces it has been named a Multichannel Merchant Top Commerce Platform for 2017, part of a list of leading commerce platform providers selected by the editors of Multichannel Merchant.
With the rise of e-commerce, the modern consumer expects to be able to buy anything, anywhere, through any channel, and get it delivered under two days or less. This expectation provides a unique challenge for brands, where they now must be able to create and orchestrate omnichannel experiences through a centralized platform.
Enter Symphony, a full stack commerce platform that enables enterprise brands to deliver fully branded online store-to-door experiences to their customers. Symphony’s data-driven approach to personalization combines behavioral information such as location, environment and temporal data along with advanced algorithms so brands can deliver personalized shopping experiences.
Using its order management and fulfillment orchestration services, brands and sellers can deliver fast and predictable shipping across all existing and new consumer channels while improving margins. It also allows sellers to operate efficiently and increase inventory turns with advanced inventory/order management software. Symphony’s advanced fulfillment orchestration technology allows brands to meet customers’ expectations with best-in-class delivery speed, offering two-day shipping to 90 percent of the U.S.
“With the growth of e-commerce and the number of commerce platforms growing, Multichannel Merchant felt it was important to designate commerce platforms qualified and experienced,” said Tim Parry, the Managing Editor of Multichannel Merchant. “This online resource is a searchable database and directory for merchants looking to find the right expert commerce fulfillment providers for their needs.”
When entering a company’s name into Multichannel Merchant’s database, users will be able to see each service provider’s featured capabilities, ideal client types, equipment and systems, contact information and more.
“From inception, Symphony Commerce wanted to change the e-commerce experience for companies,” said Harish Abbott, CEO and co-founder of Symphony Commerce. “Being named to this list with the top commerce providers means that we’re on the way to accomplishing that goal and being recognized for the effort.”
This news is off the heels of Symphony’s latest partnership announcement with Adobe and $11 million in financing led by new and existing investors CRV (Charles River Ventures), Blue Cloud Ventures, Bain Capital Ventures and FirstMark Capital, bringing the company’s total funding to $45 million to date. Symphony Commerce’s growth has seen substantial growth since its launch in 2010, and the company is on track to power over $1B through their commerce platform by the end of this year, working with brands like J Brand Jeans, Neff and Krave Jerky.
Dallas, TX – September 27, 2016 – At Retail’s Digital Summit, Shop.org’s annual digital retail conference, Symphony Commerce today announced a partnership with Adobe (Nasdaq: “ADBE”) to introduce powerful, seamless omnichannel commerce experiences for their brand partners. This collaboration enables brands to augment their personalized, engaging experiences created and managed with Adobe Experience Manager with rich commerce capabilities.
The need for an omnichannel shopping experience has become increasingly critical for brands in light of changing consumer behavior. Today, over 90 percent of consumers use their smartphones while shopping in retail stores. In addition, a customer’s path to purchase is not only directed through a brand’s website, but also through other channels like marketplaces, social platforms, and interactive kiosks. Consumers expect to buy anything, anywhere, through any channel, and get it delivered in under two days or less – providing a unique challenge for brands, where they now must be able to create and orchestrate omnichannel experiences through a centralized platform.
Symphony Commerce will integrate with Adobe Experience Manager, part of Adobe Marketing Cloud, allowing brands to:
- Create and manage omnichannel experiences, enabling shoppers to buy through any channel
- Leverage big data and predictive intelligence to personalize and adapt to shopping behaviors in real time
- Provide fast fulfillment, centralized order visibility and virtual inventory allocation across all business channels
“We’re thrilled to be partnering with Adobe to enable companies to build and manage every element of the commerce experience in the cloud,” said Harish Abbott, CEO of Symphony Commerce. “This partnership stems from an understanding that enterprises need to offer their customers the full end-to-end suite now that consumer needs and expectations are drastically changing. We’re looking forward to creating those seamless discovery-to-doorstep experiences for brands.”
Symphony and Adobe’s data-driven approach to personalization combines behavioral information such as location, environment and temporal data along with advanced algorithms so brands can deliver personalized shopping experiences. In addition, Symphony will now handle the order-management and inventory management for commerce experiences powered by Adobe Experience Manager. Symphony’s advanced fulfillment orchestration technology allows brands to meet customers’ expectations with best-in-class delivery speed, offering two-day shipping to 90 percent of the U.S. Finally, the integration between both products will support the widest range of commerce scenarios and business models, as Symphony is the only enterprise-strength API-first SaaS platform in commerce today.
“In today’s age of experience-driven commerce, it’s essential that retailers provide a consistent, personalized digital shopping experience,” said Aseem Chandra, vice president of Adobe Experience Manager and Adobe Target. “Adobe Experience Manager enables brands to deliver incredible digital experiences across all touchpoints and partnering with Symphony Commerce expands our ability to offer dynamic commerce capabilities to customers.”
This partnership is on the heels of Symphony’s latest round of $11 million in financing led by new and existing investors CRV (Charles River Ventures), Blue Cloud Ventures, Bain Capital Ventures and FirstMark Capital, bringing the company’s total funding to $45 million to date. Founded in 2010 by Harish Abbott and Henry Kim, the company is on track to power over $1 billion through their commerce platform by the end of this year, and drives commerce for brands such as J Brand Jeans, Neff and Krave Jerky.