SAN FRANCISCO, Calif., March 29, 2018 – haute hippie, the clothing designer known for its high-end Bohemian style, launched its new direct to consumer site on Symphony Commerce. Symphony’s Commerce as a Service is powering everything from storefront to order and inventory management, and fulfillment orchestration on a natively-built, cloud-hosted platform. Founded in 2008, the haute hippie collection is designed in New York City and is sold in high-end boutiques and department stores across the country.
When haute hippie was looking for a new commerce partner, two priorities stood out. First, while implementation with other providers can last anywhere from 6-12 months, haute hippie needed this new site to launch in under just eight weeks. And second, like many fashion and apparel brands concerned with getting luxury dresses and fabrics to customers in pristine condition, the company had its own, preferred warehouse it wished to integrate for fulfillment.
“We are thrilled to welcome haute hippie as our newest fashion brand on the Symphony platform,” said Ken Fine, Symphony’s CEO. “haute hippie continues to succeed by being uncompromising in honoring the independent spirit of their customers. This is a special partnership as it’s an expansion of our existing relationship with Halston. (Halston Operating Company manages the brand and it’s e-commerce).”
Launching on Symphony Commerce enabled haute hippie to meet their 8-week implementation goal. The unified platform seamlessly spans the entire commerce process and is integrated with their existing warehouse. To enhance their visitor engagement and conversion goals, haute hippie also activated several pre-integrated partner extensions to Symphony, including cloud-based email marketing, a product recommendations engine, and a best-in-class search solution, giving its storefront a user-friendly experience.
“We’re excited to launch the new hautehippie.com on Symphony Commerce,” said Angela Pih, Chief Marketing Officer for haute hippie. “Symphony works with us as a true partner providing both a platform and services to guide our eCommerce business and we look forward to continued growth for the haute hippie brand as well as Halston.”
About Symphony Commerce
Symphony Commerce is the leading provider of Commerce as a Service, with the only cloud platform natively-built to orchestrate commerce across multi-channel storefronts, orders, inventory, and fulfillment orchestration. Built by the visionary and technical team behind Amazon’s ordering and fulfillment systems, Symphony frees brands from the burden of infrastructure management and provides the data and services they need to operate and grow their business. Trusted by mid to enterprise brands in Fashion & Apparel, CPG, and Durables, Symphony is backed by leading investors including Bain Capital Ventures, FirstMark Capital, and Charles River Ventures. Learn more at www.symphonycommerce.com.