Creative Uses for Line-Item Discounts

Give more than just discounts; give great customer service. As a business owner, do you:

  • Accept orders via phone, FAX, or email from repeat and/or wholesale customers?
  • Resolve customer service issues by offering discounts or free product?
  • Wish you could associate a customer with an order without asking for his/her private login and password?
  • Want to explore creative marketing methods using basic business tools?

Placing orders for customers is easy with Symphony. Any of your administrators can log in, find a registered customer, and place an order for that customer in minutes. It’s a convenient feature that’s popular with Symphony brand partners, and which we’ve recently expanded to allow more ways to assign discounts.

There are 3 ways to award discounts when placing an order on behalf of a customer:

1. Apply a discount to an entire order after shipping, tax, and coupons. 

transaction total

2. Adjust an item’s unit price (ex: reduce the price per unit from $2,000 to $1,500).

Symphony Commerce line item discounts - set unit price

3. Apply a $ or % discount to an entire line item (ex: the price per unit remains the same. The $500 discount is applied to the line item total. You can select a $ or % discount for this option).

line item discount

By using these 3 discounting methods, your team gains incredible flexibility when it comes to customizing customer incentives. If you’ve ever said the following to your customers, giving line item discounts can help you improve their purchasing experience:


“We’d love to be included as a Weekly Coupon in your newsletter. Let me give you 50 cents off every unit of coffee.”

Grocery stores regularly offer coupons to their customers, so why not encourage wholesale customers to promote your products for you? Line item discounting makes it easy for you to cover coupon costs for wholesale/grocery store customers through a unit price change.


“Looks like we quoted you the wrong price. I’ll go ahead and give you $15.00 per unit instead of $15.99, since it was our mistake.”

Hey. it happens: you go to a trade show, get really busy, and quote a customer the wrong price for one item. Don’t backtrack on your promise or change the price for everyone; just apply a unit price change. Problem solved.


“We’re running a promotion today. 25% off if you buy more than 10 units of the Caramel Coffee. Oh, you want 50? Awesome, I’ll make it 30% off.”

Sell slow-moving inventory to customers who are already making purchases. There’s a good chance they’ll buy if given some incentive, and you can adjust the line item discount on the fly while you have them on the phone.


“I think you’re gonna love the Decaf Blend, but why don’t I give you one bag free so you can try it.”

Encourage customers to give a new product a try, and give it for free without complicated coupon codes. Just add one unit and set the unit price to $0.00. Done.