Platform supports record-breaking holiday shopping week with 100% uptime and near-perfect order processing
SAN FRANCISCO, CA – DECEMBER 14, 2017 – Symphony Commerce, the leading provider of Commerce as a Service, announces its top brands averaged a 39% increase in same-store merchandise sales YoY on Black Friday and Cyber Monday, thanks to focused marketing/promotion, strong forecasting, and a fantastic customer experience during retail’s busiest shopping days. The company supported its brands with 100% platform uptime and 95% Perfect Order Percentage rate (POP) for order processing throughout the period of increased traffic and transactions over the Black Friday and Cyber Monday holiday week. Symphony’s platform performance ensured brands delivered a top shopping experience for site visitors and customers, maximizing holiday marketing investments, and driving significant revenue growth.
“We’d like to congratulate our brands on a very successful Black Friday and Cyber Monday,” said Ken Fine, CEO of Symphony Commerce. “We partner with our brands to drive their growth with a platform that can deliver a top customer experience that is fast, seamless, and delightful for shoppers from end-to-end. We’re proud to help fuel their growth this holiday season.”
Across the industry, this year’s Black Friday and Cyber Monday achieved record-setting sales numbers. Adobe Digital Insights, which measures online transactions from 100 major US retailers, showed that American shoppers spent more than $5 billion on Black Friday and $6.59 billion on Cyber Monday – making it the largest online shopping day in US history. That’s an increase of nearly 17 percent in dollars spent in 2017 compared to the same days last year. Now, more than ever, it’s imperative for brands to optimize for these shopping days that act as tentpoles for the entire year.
But driving sales is only half the battle. The other half of the customer experience comes after shoppers hit the buy button and wait to receive their goods. Symphony Commerce is natively-built to ensure the successful handling of orders throughout the system.
“Our 95% perfect order rate measures key order processing metrics, including product availability, order processing time, warehouse processing time and on-time shipping,” said Robert Gash, VP of Engineering and Fulfillment with Symphony. “Achieving this POP rate together with our Certified Fulfillment partners means that our brands are achieving a service level that builds loyalty and repeat visits among their customer base.”
“Without Symphony, we wouldn’t have hit the growth numbers we achieved over Black Friday and Cyber Monday,” said Matthew Schiff, Chief Digital Officer of Bendon Group, which manages eCommerce operations for Frederick’s of Hollywood on Symphony. “With our projected increases in marketing and site traffic this year, we understood the need to deliver an experience to our customers that made the whole shopping process easy and hassle-free. Symphony really delivered an outstanding experience and supported our needs from forecasting through execution during this peak revenue week.”
Symphony also saw mobile traffic increase by 17% overall, surpassing desktop. Mobile conversion rates increased 3.2%, with the recent addition of Apple Pay support for mobile payments as a contributing factor. In addition to fashion brands, which typically have high revenues and marketing emphasis during the holidays, Symphony’s top CPG customers also drove sizeable increases in revenue through major holiday promotions.
About Symphony Commerce
Symphony Commerce is the leading provider of Commerce as a Service, with the only cloud platform natively-built to orchestrate commerce across multi-channel storefronts, orders, inventory, and fulfillment. Built by the visionary and technical team behind Amazon’s ordering and fulfillment systems, Symphony frees brands from the burden of infrastructure management and provides the data and services they need to operate and grow their business. Trusted by mid to enterprise brands in Fashion & Apparel, CPG, and Durables, Symphony is backed by leading investors including Bain Capital Ventures, FirstMark Capital, and Charles River Ventures. Learn more at www.symphonycommerce.com.
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