The New CMS: How to Create a Highly Branded, Customized eCommerce Experience

In 2020, a highly branded, customized web experience is what customers and online shoppers have come to expect. Is the website you have today primed to deliver on this expectation while simultaneously growing your business rapidly, with flexibility and scalability? For well over a decade, enterprise marketers have relied on CMS (Content Management Systems) to provide their teams with a quick and easy way to create and edit web content. And while CMS has made editing easier, a truly branded, standout experience still required developer intervention to make the CMS site truly your own. But that’s not the case any more.

CMS has come a long way in recent years, and now even non-coders can build a decent website from scratch. eCommerce is expected to grow by nearly 20% in 2020, and the Covid-19 pandemic means more and more shopping is happening online. If online sales are more important for your business than ever before, now is the time to consider taking your CMS to the next level. Enterprise organizations need more than just a decent site. They need a CMS with strong out-of-the-box performance, allowing the building of a complete branded site, from the shopping cart to the contact-us page, without coding expertise.

Here are some things to consider when choosing a CMS:

Rapid Deployment

With a CMS built out and ready to go, marketers can jump ahead to content building. Speed is a significant factor when it comes to CMS and can mean a savings of 6-12 months of build time when launching a new site.

Advanced Visual Elements and Site Styling

Easy-to-build dynamic content modules and elements, such as promotions, forms, videos, audio and more, go a long way to increase visitor engagement. A modern CMS should come with all the bells and whistles you need to grab visitor attention. Pop-up modals, hero sliders, and customized and branded UI/UX (buttons, alerts, calls to action, countdowns, tooltips, icons, lightboxes and more) are examples. These features enable total control of your site layout so you can make it your own.

Personalization and Individualization

Modern content management and distribution lets you create highly targeted content that drives results. Personalization and individualization help brands develop deeper relationships and improve business outcomes by delivering the most natural, customer-first digital experience at the one-to-one level.

Templated Page Layouts

Site consistency is essential, and no one wants to spend time and valuable resources rebuilding pages from scratch. Templated, responsive page layouts and templates are easy to execute (just drag, drop and edit) and deploy.

Content Localization and Translation

Even in North America, it is rare that you won’t encounter multi-lingual shoppers, but the cost and challenge of translation finds us typically building English-language-only sites. Make sure you are prepared to meet your customers wherever they are. A CMS can provide valuable tools to help with this.

True Multi-Channel Commerce

You need to be able to manage multiple eCommerce channels from a single platform, while utilizing a common product catalog and inventory to streamline operations. Easily set up as direct-to-consumer, boutique wholesale, or marketplace channels, once the appropriate products and pricing are specified, you’ll be ready to go.

We’ve recently overhauled Symphony Commerce’s CMS tool to enable enterprise retailers to quickly design and deploy cutting-edge eCommerce solutions that drive results. Our digital commerce approach includes a highly-scalable, natively-built platform with all of the critical technologies brands need to launch and grow multi-channel commerce. Are you ready to learn more about how you can rapidly build and deploy a cutting-edge eCommerce site, no coding knowledge needed, with Symphony Commerce? Get in touch at We’d love to connect.